3 Things every event organizer should know about the Event Industry
Over the last decade, the event industry has seen much change. From infrequent events, to passive guest experiences and limited use of technology, the event planning process has become more sophisticated. As competition increases and the event landscape expands, today’s organizers are nothing like before. With more of a focus on creativity, strategy and data, today’s organizers understand 3 major truths.
1. ) Consumers are demanding more
As the events industry continues to grow and consumers begin actively seeking out events, there has been a shift in power from the event organizer to the consumer. Since this shift taken place, no longer have consumers resorted to sitting in silence and attending whatever is available to them. Instead, they have begun demanding different types of events . As like-minded community groups arise and we begin seeing the formation of different niche groups, organizers must capitalize on different needs and be prepared to host more diverse events.
2.) Technology will only become more important in the event planning process
There are many benefits that technology brings and two of the most major lie in the area of event promotion and data gathering/analysis. Since the advent of using the internet for event promotion, the process has been simplified. Unlike a decade ago where word of mouth and printed fliers were sole means of promotion, today, social media has encouraged a more digital friendly approach. Through social media, not only have event organizers been afforded greater insight into consumers than ever before, but they have also been empowered to use said insight to promote their events and target relevant audiences. As technology continues to permit opportunities for data gathering, segmentation and success measurement, we can only expect this tool to become more important in the event planning process.
3.) Attendee Engagement is key!
Humans are social beings and we cannot deny this. As more players enter the event space and provide a list of events for consumers, hosts are well aware that consumers have options. With many choices available for exploration, hosts are on a quest to stand out from competitors. While wanting to keep their attendees drooling for more,
hosts have become more creative by the day, developing novel ways to interact with attendees at events.
Given the direct correlation between engagement and satisfaction, organizers owe it to themselves to incorporate more live-interactive features in their engagement strategy . Here at Preesale, that’s exactly what we do, we take advantage of technology and we use it to engage guests attending events.
For example, let’s say you’re at a festival, and you’ve been waiting for your favorite artist to come on stage. Let’s say for hours, he has not shown up. Hungry, you go queue for some food and then you get a text, “Craig David is on in 15”. With this type of interaction and that sort of engagement, attendees are empowered and left feeling like their interests are top priority.
As we begin seeing a rise in the advent of various live streaming platforms, in- event marketing will become key. If organizers can better understand their audience, target them using social media and engage them WHILE at events, they stand a higher chance of gaining satisfied customers who in turn, just might recruit their friends.
For more information on how to understand and engage your attendees, visit preesale.com